Accessory Dwelling Units (ADUs) have become increasingly popular among homeowners looking to make the most of their property.

Whether you’re renting out a converted garage, a basement apartment, or a purpose-built backyard cottage, finding reliable tenants is crucial for success.

This guide will walk you through 12 effective strategies to ensure your ADU attracts responsible, long-term renters.

1. Establish Your Tenant Criteria

Before advertising your ADU, it’s essential to establish clear criteria for your ideal tenant. This proactive approach will save you time and effort in the long run. Consider factors such as:

• Monthly income requirements (e.g., at least 3x the rent)
• Minimum credit score
• Policies on pets, smoking, and other lifestyle factors
• Occupancy limits based on your ADU’s size and local regulations

By having these criteria in place, you’ll be better equipped to filter applications and find tenants who align with your expectations.

2. Create a Compelling Listing

Your rental listing is often the first impression potential tenants will have of your ADU. Make it count by crafting a description that’s both informative and appealing. Start with a catchy headline that highlights your ADU’s best features. Use descriptive language to paint a picture of the living space, and be sure to highlight unique selling points such as recent renovations or energy-efficient appliances.

Include all relevant details such as square footage, number of rooms, and included amenities. Be transparent about any potential drawbacks to set realistic expectations. Remember, the goal is to attract quality tenants who will appreciate what your ADU has to offer.

3. Invest in Professional Photography

In today’s digital age, high-quality visuals are non-negotiable. Invest in professional photography to showcase your ADU in the best light possible. Hire a photographer with experience in real estate, and ensure the space is clean, decluttered, and well-lit before the shoot.

Include photos of all rooms, as well as exterior shots and any outdoor spaces. Consider adding a virtual tour to give potential tenants a more immersive experience. Great photos can significantly increase interest in your property and help attract tenants who appreciate a well-maintained living space.

4. Prioritize Regular Maintenance

Quality tenants are more likely to be attracted to and stay in a well-maintained property. Implement a regular maintenance schedule to keep your ADU in top condition. This includes:

• Conducting seasonal inspections to address any issues proactively
• Keeping appliances in good working order and replacing them when necessary
• Maintaining the exterior, including landscaping and any shared outdoor spaces
• Addressing repair requests promptly

By demonstrating your commitment to property upkeep, you’ll attract tenants who will treat your ADU with the same level of care.

5. Screen Tenants Thoroughly

Once you’ve attracted potential tenants, it’s crucial to implement a thorough screening process. This step is vital in ensuring you select reliable, responsible renters. Require a completed rental application from all adult occupants, conduct credit and background checks, verify employment and income, and contact previous landlords for references.

Consider interviewing potential tenants to get a sense of their lifestyle and expectations. While this process may seem time-consuming, it’s an investment in finding tenants who will respect your property and fulfill their rental obligations.

6. Offer Value-Adding Features

Consider offering additional amenities or services to make your ADU stand out in a competitive market. Some ideas include:

• Providing high-speed internet or cable TV as part of the rent
• Installing smart home features like a programmable thermostat or keyless entry
• Offering on-site storage solutions
• Including utilities in the rent for simplicity
• Providing a welcome package with local information and small gifts

These extras can make your ADU more attractive to quality tenants who appreciate added value and convenience.

7. Become an Area Expert

Become an expert on your neighborhood to effectively market your ADU’s location. Research local schools, parks, and recreational facilities. Familiarize yourself with nearby shopping, dining, and entertainment options. Understand public transportation routes and accessibility, and highlight any unique community features or upcoming developments.

By showcasing the benefits of the surrounding area, you’ll attract tenants who are looking for more than just a place to live – they’re seeking a home in a desirable community.

8. Improve Communication

Efficient, transparent communication is key to attracting and retaining quality tenants. Set up a dedicated email or phone number for rental inquiries, and respond promptly to all messages, even if it’s just to acknowledge receipt. Be clear about your policies and expectations from the start.

Consider using a tenant portal or property management software for easy communication once the lease begins. Demonstrating your responsiveness and organization will appeal to tenants who value clear, professional interactions with their landlord.

9. Offer Flexibility

While it’s important to have policies in place, some flexibility can go a long way in attracting great tenants. Consider:

• Offering different lease term options (e.g., 6, 12, or 18 months)
• Being open to negotiation on certain aspects of the lease
• Allowing for personalization of the space within reason
• Considering pets with appropriate deposits and agreements

Flexibility shows that you’re willing to work with tenants to create a living situation that works for both parties.

10. Utilize Word of Mouth

Personal recommendations can be incredibly powerful in attracting quality tenants. Encourage current or past tenants to refer friends or colleagues. Network within your community to spread the word about your ADU. Consider offering a referral bonus for successful tenant placements, and maintain positive relationships with local real estate agents who may have clients looking for rentals.

Word-of-mouth referrals often lead to high-quality tenants who come with a built-in level of trust and accountability.

11. Conduct Professional Showings

If you’re re-renting your ADU, it’s crucial to conduct showings professionally and respectfully. Schedule showings when current tenants are not at home, giving proper notice as required by local laws and lease agreements. Ensure the space is clean and presentable before each showing, and be prepared to answer questions about the property and neighborhood.

This approach respects your current tenants’ privacy while allowing potential new tenants to envision themselves in the space.

12. Use Property Management Tools

Using technology can help you manage your ADU more efficiently, which in turn can attract and retain quality tenants. Consider using property management software to:

• Track applications, screen tenants, and manage leases
• Set up automatic rent collection
• Maintain digital records of communications and maintenance requests
• Generate reports on your ADU’s financial performance

Demonstrating your professionalism and organization through the use of modern tools can be very appealing to quality tenants who value efficiency and transparency.

By implementing these 12 strategies, you’ll be well-positioned to attract good tenants for your ADU. Remember, the goal is not just to fill your rental quickly, but to find responsible, long-term tenants who will treat your property with respect and contribute positively to your rental experience.

Investing time and effort into attracting the right tenants can lead to a more stable, profitable, and enjoyable landlord experience. Start implementing these tips today to attract good tenants, and watch as your ADU becomes a sought-after rental in your local market.